7 New Medical Technologies That Will Amaze You

Medical technology has always been cutting edge as it develops over time. We’re constantly feeling amazed by the new products, medicines, and capabilities that seem to be announced every other day. It’s especially exciting as we look ahead to a future where these new technologies could limit injury, cure disease, ease pain, and simplify medical procedures – like complex surgeries. The following breakthroughs in medical technology are sure to amaze you. We want to live in a world where these new technologies are used regularly and with success – especially should we ever need them in case of a medical emergency! Check out our list of the seven most incredible medical technologies:

1.       Virtual Reality
Virtual reality seems to be all the rage when it comes to video games or other, less serious, uses. However, virtual reality devices are now being developed to help medical students better learn different procedures. This new way of using VR is incredibly exciting, especially because the medical students entering the field now will be trained and ready to use all the new types of technology that are being released and learned by more seasoned medical professionals. VR will help them get a leg up and enter the workforce with a more complete education.

2.       Food Scanners
While not quite as exciting as Virtual Reality tools for medical students, food scanners from companies like Tellspec could literally save lives. What’s even better? They can be used by everybody – even you! These scanners connect to a mobile app and help you to scan food in a bowl or on a plate to load a detailed report on the food’s health statistics and ingredients. For people who are trying to get healthy, this tool will help to simplify their fitness journey. But for people with severe or life threatening allergies, this tool is a total game changer. They’ll be able to completely eliminate the potential to eat something that could cause them harm.

3.       3D Bioprinting
Bioprinting is a fascinating process. Right now, companies are already printing organ tissues for testing and soon they’ll be able to print full organs. The medical industry will probably first use those printed organs for testing, but someday soon we could be looking at printing organs for transplant purposes. This would completely alter the way organ donor processes work, and could save so many lives.

4.       Augmented Reality
Augmented Reality is similar to Virtual Reality, but it would have a slightly different purpose. Augmented Reality would probably still be used as an educational tool, but it would help medical students practice dissections or surgeries without requiring practice organs and it would completely skip the stinky formaldehyde scent that they should deal with while in lab. It’s a win-win! More info with examples.

5.       Bioabsorbable Stents
For those of you who aren’t familiar, a stent is used to treat a coronary artery blockage. Usually after surgery, metal stents are left in for the rest of a patient’s life. Sometimes these stents cause future blood clot problems, or post-surgical complications, which can be a dramatic problem for heart surgery patients. However, bioabsorbable stents are changing how things are done. The bioabsorbable stent is designed to simply disappear, or reabsorb, into the surgery patient’s body after surgery. It’s made of a naturally dissolving polymer, and over the next two years or so it is absorbed back into the body kind of like dissolvable sutures.

6.       Robotic Surgery
This technology is already being used in some modern surgeries. Essentially, it removes the need for the surgeon to be in the surgery theatre with their patients. The entire operation is done using robotic tools that are controlled from a separate space. This helps eliminate human error in surgery, and it also provides a more sterile environment for the surgery to take place, both of which are very good things. Example: https://en.wikipedia.org/wiki/Intuitive_Surgical.

7.       Wireless Brain Sensors
This amazing bio absorbable device will help doctors to measure different temperatures and pressures within the human brain without having to schedule a removal surgery for the brain sensors since they reabsorb into the human body. Fewer surgeries is always a good thing because that means fewer complications and fewer chances for a problem to occur as a result of the surgery – especially with one as important as a brain surgery!

Modern science is miraculous, and technology just keeps expanding and improving to keep pace with our constantly changing, complex medical needs. This technology has so much potential to save lives, and to extend both the length and quality of our lifetimes in this world. If any of these technologies seemed applicable to your medical situation, keep an eye out for them to become more mainstream in the medical world, or ask your doctor if they’d be a possible option for your specific medial case moving forward.

How Technology Impacts Electronic Applianaces

Buying New Appliance in the Age of Advanced Technology

Technology has been changing our life rapidly in the last 20-25 years.
All our appliance are using better technology and are manufactured to be suitable as a Smart Home devices.

Once Upon a Time

I remember that when I was young, when my dad invited a handyman to repair our oven or refrigerator, the handyman knew how to handle all the appliances at the house. They were all working based on mechanical mechanism. Now all the new appliances are working as a small computer, based on electronic mechanism, like the touch technology we use in our smart phones. Today you need a computer geek for repairing your home appliances.

Smart Home Is Knocking on Our Doors

How will our future house will look like? How would our future kitchen will be designed?
Soon, all of us will be able to control our refrigerator, our oven, dishwasher and even our laundry machine by a Smart Home system. Every electronic appliance in our house will be based on a smart computer and we will be able to control it using our voice.
The industry is going towards smart product. This process is like the one the communication industry experienced - the smart phones revolution.

Smart houses are already existing and all electronic devices are connected to a Wi-Fi or to a similar technology. This way it allows its residents to be able to use all the appliances without any effort at all.

A good example for that is Alexa Smart Home system. Below you can find the total revenues in the last couple of years, and the revenue expected in the years to come:

Revenue ($M)

As you can see, this phenomenon of Smart Homes is spreading fast, and is expected to accelerate in the near future. However, at the meanwhile, until we will be able to use it, we can think of trying standalone semi-smart devices and not as a whole Smart Home system.

Do Not Jump the Gun
There is a vast variety of product and companies. Different kind of qualities and prices. A lot of room the get confused thanks to the overwhelming technology and spend more money and time than we actually need.

How to Choose the Best Appliances for Me?

What can you do to save money when thinking about getting new appliances with advanced technology? Follow these recommendations:

  1. Buy new products with manufacturer warranty -
    1. The technology behind these appliances is developing fast. Buying a product with the newest technology will allow you to get the most out of it. It is important to note that sometimes it is worthwhile to try a previous version as well.
    2. New appliances with new technology are based on economic and more “green” systems and will help you save other costs like electricity and water.
    3. New appliances usually have a manufacturer warranty for 1-5 years, which can bring you a little peace of mind.

  1. Consult an expert before buying a new device to suit it for your needs. You can find an expert at the shopping center near your home or online. Make sure you can differentiate between a salesman and an expert.

  1. Ask someone you trust like friends, neighbours or colleagues - If your mother has it, your neighbour has it, and all you friends from the office have it, it is probably working well or at least it’s not too bad. When you’ll start asking people you’ll find out need that you didn’t think of.

  1. Read reviews and compare between different companies - Do an online research and try to understand which device is the right one for you. Investing 5-10 minutes looking for the right device, at the right place, manufactured by the right company can save you a lot of money and time, now and in the future.

  1. Use home warranty companies - Home warranty companies are offering different types of insurance plan for your home appliances and more. It will save you time and hassle in the future, even after the manufacturer's warranty is over. ReviewHomeWarranties.com is a great place to start looking for the best home warranty plan.

  1. Buy appliances online - refrigerators, gas fireplace, electric water heater tank, air conditioner, microwave and more are usually can be found cheaper when bought online.

Short Summary

Buying new appliances in our days can be quite confusing. It is obvious that in the near future all appliances and devices will be controlled by a smart system. It will influence the way we manage our home. However, at the meanwhile, until those smart systems will be more reachable, we can use standalone semi-smart devices.
When one wants to purchase these appliances, he or she should follow the steps mentioned above - compare and review, do an online research and purchase the device online, consult experts and friend and use a home warranty plan for your peace of mind. This way you’ll be able to save time and money and a lot of headache in the future.

How Technology is Disrupting Lifestyle in 2016:

The recent surge in technology related to the internet is that society is struggling how to maintain a balance between these wonderful innovations and their quality of life that was at one-time technology-free. Here are several ways that technology has interrupted lifestyle in ways that one would not expect:


  1. It Interrupts Business: This is rather entertaining at first glance, but, technology ironically does interrupt business. If a cell phone rings during an important business meeting or if the entry level employees are playing on social media instead of working, then this disrupts the flow of commerce. What makes the debate fascinating is that these technologies were invented with the purpose of making life easier; however, they have also had repercussions due to just how accessible all of these innovations are to the consumer.
  2. It Interrupts Education: Schools have had major issues with cell phones, tablets, and laptops because legally, they cannot touch them. That being said, these devices are distracting students from the purpose of attending school in the first place. In colleges, many professors have made a no laptop policy, for example, but then the students are hiding their smartphones. The price of being connected all the time is a great one because we never have a break from the technology sector.
  3. It Disrupts Family Life: This is the major one because one’s work, in theory, never leaves them. By allowing e-mail to be in smartphones, we have opened up a portal that many would like to close because one never leaves the stress of the office. While this has allowed more global professional positions to be possible due to increased accessibility, it has also disrupted family time since the office now never leaves the employee. There have been many debates how to combat this, but ultimately, the price has already been paid by adding e-mail to smart phones.
  4. It Disrupts Government Institutions and Laws: The classic example with this is Uber. Uber has been very disruptive to unions for taxi drivers around the globe. Granted, this is a change that we all wanted due to the unsatisfactory service provided by taxis for decades, it still causes governments to have to answer to the union’s complaints. This is why Uber has been outlawed and protested so many times; however, in the end, Uber ends because the consumers want Uber.
  5. Privacy Laws: Technology has also had a major implication on privacy laws. Particularly in the legal profession, there have been many cases regarding the drafting of case law or legislation related to digital privacy rights and issues. This is going to be a major issue going forward that the local governments are going to have to navigate because it disrupts the previous issues we had with confidentiality and privacy.

Granted, these technological developments have been sensational. What becomes the issue is how the institutions of society is going to catch up to combat the issues caused by all of these wonderful innovations.

The biggest change in technology which is impacting our everyday life is mobile apps. look at the following 7 Sophisticated Apps for Non-Techs:

Apps have been a wonderful addition to the technological world that also are a great asset to those who are not that technologically gifted. Here are my recommendations of the seven best Apps for non-techs:

  1. Vivino: Vivino is an incredible App for wine lovers around the world. What Vivino does is that is allows you to take a photo of your favorite wine label and store it for later use. The App also shows you different food pairing recommendations with that particular wine. Additionally, the photo you will take shows you the average price and which years are the best to try. Lastly, you are able to add your friends to share the wines. Essentially, Vivino is the Facebook for the wine lover and it is a great idea!
  2. Cash: Cash is a great way to get your money quickly from point A to point B. For example, if you were paid in one bank account and need to pay an automatic payment in another bank account. Cash allows you transfer money to yourself or to a friend immediately. This App also has no transaction fees, which saves on ATM fees and banking fees in general.
  3. Uber: Even though Uber is controversial, its utility for the non-techy savvy individual surely is not. Uber is becoming available all over the world and has a variety of car quality options for you to chose from. What Uber also does is allow you to split a taxi ride with your friends that includes the tip. Essentially, Uber limits the cash from the entire transaction, which makes it much easier to get where you need to go without making sure that you have exact change.
  4. Lyft: Lyft, although a similar idea to Uber, is also great for the non-technologically savvy person. Lyft many times is more affordable than Uber because they have regular discounts on their rides that they text you about. Additionally, Lyft has a ride share option that allows those carpooling to work to save a great deal on their transportation. Lyft is a fast-growing competitor of Uber that is absolutely worth a try.
  5. Spotify: Spotify is available all over the world and allows the user to have access pretty much any song in the world for only $9.99 per month. With the Premium membership one can make playlists, listen to any album, and have a radio station. Spotify also allows you to explore new music as well. That being said, Spotify has also revolutionized going to the gym because the App has a pace monitor for runners that selects the music based on the pace one is running. This App is truly sensational and it is easy to use for someone who is not tech-savvy.
  6. OfferUp: OfferUp is the ultimate way to sell items that you may not want; however, it is particularly beneficial for furniture when you are moving. For example, if I listed my sofa on OfferUp for $100, people could make bids on it. If you like the price, you accept and the person comes to get the sofa. OfferUp is entirely free and connects buyers and sellers in a delightful way.
  7. Yelp: Yelp is a wonderful App for two reasons. The first, is that you can look up any ethnicity of food in the locale where you are and see where the best restaurant is. Additionally, if you are unsure what kind of food you want, you can look up restaurants near you and see what you are interested in. This is great for the traveler in a new city looking to try something different, but is also great for the local looking to expand their horizons.

Apps are a wonderful addition to the technological world. Many of these Apps are targeting those who are not very advanced with technology. Thus, it is recommended to see how these Apps could benefit you in your day-to-day life and you may be quite pleasantly surprised.

Mobile Apps – History, Present, Future

In 1983 a certain Steve Jobs giving a conference speech in ‘Aspen U.S outlined his vision of software download where software would be downloaded over phone lines with no need for physical distribution methods , the first Macintosh had still yet to be launched but Steve Jobs as ever the technological visionary had envisioned the future ‘app store’.32 years on from his ‘Aspen speech and apps are so ubiquitous they seem an almost indispensable part of everyday life, but the path to the modern app has been a circuitous one demanding technological developments and innovation from numerous sources of which Apple played a leading but not sole.

In a sense the first apps on a ‘mobile’ device can be traced back to the games snake, pong and tic- tac-toe found on the Motorola DynaTAC 8000X, the first commercial phone launched in ‘83 which resembled and was often nicknamed the ‘brick’. A break-through in mobile communications, this unwieldy device also demonstrated via its simple games that a cell phone could be more than just a means for communication but could also be a mode for entertainment.

Further development came down the line with the PSIOn range of handheld computers (PDAs) using the EPOC operating system, 7 years on from the first mobile handset these small hand held computers came with a number of user programs including a word processor and diary. Around the same time Palm was launching its rival handheld personal device the Palm Pilot containing similar office style ‘apps’ to the PSIOn but accessible via a Gui screen – a precursor to the modern touchscreen smartphone.

Market Explosion

The early ‘90s saw an explosion in mobile phone take up and usage, phones were now smaller, cheaper and mass market but this competition whilst driving down costs and enabling mobile communication to become mass market actually stunted app innovation, with manufacturers not willing to reveal their proprietary technology to 3rd parties.

The mid ‘90s saw the inception and rise of the World Wide Web but mobile phones started to get left behind, with websites using technology and U.I principles including JavaScript, flash and high resolutions that phones couldn’t support. Out of this need to bring the WWW to mobile was borne wireless application protocol or WAP for short. WAP sites served up pages written in Wireless MarkUp Language a stripped down form of HTML, suitable for the limited processing power of mid ‘90s mobile devices.

WAP sites were slow and cumbersome, typing a URL via a numeric keypad on a small phone was onerous whilst sites didn’t take into account individual phone sizes. In addition to the many technical drawbacks, many WAP portals operated by the networks restricted access to their preferred content distributors which users disliked. WAP ultimately failed but it still heralded the start of ‘web browsing’ on a mobile handset and established the important principle of an open environment.Evolution to the ‘mobile app’ continued with the development of cellular technology, first with 1G and then with the 2G cellular network. The cellular networks brought about the first ‘smartphones’, with the digital data transmission enabled by the 2G network allowing phones to carry many of the modern features which form the bedrock of modern apps.

Market Evolution

Evolution finally turned to revolution in ’07 with the first iPhone featuring a touch screen loaded with a number of pre-set apps. One year later and the Apple store launched allowing iPhone users to download apps directly to their phone and for independent developers to easily access and install apps.

Since ’08 the app ecosystem has thrived, there are now estimated to be over 138 million app downloads every year on the apple and google play stores, with an estimation of 268 million by 2017. Users now spend 80% of their time on apps compared to mobile web.

Whatever  your online need there is an app which can satisfy it, from the simple functional such as weather apps or currency converters, to the worryingly bizarre such as an app that can retrace your steps after and alcoholic blackout. The app environment keeps on driving up consumer demands with companies responding in kind to stay competitive.

Whereas first it was just necessary to have an app, some kind of presence on the app store, now an app needs to be the best and have the most features. This has fuelled an environment which explains why an internet casino such as Mr Green now features over 60+ mobile casino games on its app even though the average player is never likely to use more than 10 of those from his handset. Some online casinos like LeoVegas mobile casino are even "mobile first" - more geared towards mobile phones and tablet users than desktop or mac users.

Future Outlook

What is the future of apps? Many commentators point to a number of flaws in the current app system including its poor economy of scale, where each single app representing just one use website, game or function takes up a relatively large amount of real estate space. They envision a content index system, where apps will be grouped together and with content accessed more on a push based notification system. Other commentators see apps joined together, yelp to find a good restaurant connected to the restaurants app to order, a truly interconnected app environment instead of the silo based environment we currently have. It is possible Cryptocurrencies would have a positive effect on that.

Whatever the future, one thing is for certain is that it won’t remain static, 30+ years took us from snake on the Motorola to the current app environment, the next 30 is set to be just as exciting.

How Innovation Changed the World of Business Financing for Good

Nothing in the world sounds as boring, non-tech-oriented, and archaic as business financing. This conception has been true for decades, but now disruption comes and abolishes that point of view. New type of lenders, which we will refer to as "online lenders", are using technology turn this seemingly painful process into a nothing more than a breeze in the wind.

How Online Lenders Simplify Processes

If you ever taken a business bank loan, you know what the process entails. It starts off with the basic documentation of your businesses (some legal letters), and continues with up to several months of back and forth asking you to supply more documents and more information. Your business will undergo the most detailed scrutinization by the bank's officials, and whether you'll get your funding relies heavily on your business' credit score, your personal credit score, and the securities you're willing to bring.

In volatile financial times there's a direct impact on lending, which never got to the way it was pre-2008. The same applies for business loans and even to a greater extent, not to mention small and medium businesses (SME) which often require small bridging loans to stabilize cash-flow and thus less than $50,000. 

Bank don't want to deal with anything they consider high risk, and especially small businesses and bad credit businesses. Even great borrowers which have clean history are required to supply security / collateral (same thing).

In short, it's difficult to borrow money from banks, very time consuming, and in many case you'll face a rejection. 

Online lenders follow the same basic principles all lenders (including banks) use, but they offer a lot more flexibility and require a lot less information to make an informed decision.

Process: The process is especially easily for online sellers. Those can connect many of the online lenders platform (like Fundbox) directly into their invoicing software, or connect lenders like EzBob directly to their Paypal accounts. Instead of providing documents showing how business is like, and waiting for a staff of analysts to provide their opinion and reply - it's all done automatically by an algorithm.

Each one of the companies has its own secret sauce, and the most profitable ones will be the ones assessing risk in the most accurate way, but we can assume the basics are somewhat alike. We do know for a fact many of these companies don't use the credit score parameters at all, and that will allow bad credit borrowers a fairer chance of getting their loan approved.

Within minutes, hours, or several days, the borrower will receive a reply, with its own custom loan terms. Some platforms that are willing to bear risk will accept even the worst borrowers, but will charge very high interest, and also ask for securities, while others will be more picky on which business they'll work with, but will provide their lending unsecured.

Public Acceptance

Public acceptance is at its top, after Lending Club has been floated for a staggering sum of 10bn (at peak), making it the second largest IPO of 2014, except Ali Baba of course. Some companies even receive government funding, and in general it seems like the public view is that this sort of lending can aid small businesses with their everlasting struggle for financing options.

We anticipate more IPO's relating to alternative lenders this year (OnDeck is also now a public company), and a lot more information, good and bad, popping about the topic. 

The World of Bitcoin and its underlying technology

The Bitechnology

Bitcoin is at once a technology and a currency.  It is a decentralized ledger - otherwise known as a blockchain - which details every transaction ever made in its native token, bitcoin.  What is truly remarkable about the blockchain is that it is not stored or maintained by any central entity, but rather is amended and distributed autonomously, and the transactions within are irreversibly recorded, universally recognized as being legitimate.  In an internet increasingly vulnerable to hacking attacks and theft, how can such a system be so confident in its security and accuracy?  

Bitcoin technology is based on cryptography, or the art of hiding secrets in plain view.  How bitcoin utilizes cryptography is most evident in two different processes: bitcoin transactions, and the settling of these transactions within the ledger.  Both processes depend on a cryptographic mechanism known as the hash function.  


OK, here comes the trickiest paragraph, so pay close attention.  A cryptographic hash function is a process by which a large amount of information is converted through a mathematical algorithm into a small, fixed output.  While fixed initial information, when hashed, will always result in the same output, it is mathematically impossible to travel the other way - the input information cannot be determined from the output.  Moreover, any change to the input, no matter how small, will result in an output bearing no resemblance to the previous output.  At the same time the output is connected to its input through this algorithmic link.

As it pertains to bitcoin, this output is known as a public key, a.k.a. bitcoin address, and the input provides the permission to make a transaction.  The input, otherwise known as a private key, is provides a digital signature, which tells its algorithmically-connected public key to broadcast the desired transaction to the network.  This network consists of thousands of relay points known as nodes - who can be anyone with broadband internet and about 20 gb of memory to spare - who snatch up newly broadcast transactions and stick them into a block filled with all other unfiled transactions.  

These transactions are settled onto the blockchain through a special process known as bitcoin mining.  Mining, in this context, refers to the application of a cryptographic hash function to the unfiled block, converting all the information within into that small, fixed output, which is then recorded on the blockchain.  While a hash function can usually be done in a millisecond, the bitcoin protocol introduces a level of difficulty into the processvwhich is known as proof of work.  Proof of work requires that a successful output of the hash function - i.e. one that is amended to the end of the blockchain - start with a certain number of zeros.  And, as mentioned above, it is impossible to determine the output of a variable input ahead of time.  This means that miners must run the hash function, over and over again, each time changing slightly a variable input known as a “nonce”, until by happy accident the output starts with this predefined number of zeros.  When a miner finally is successful, they broadcast the solution to the network, together with the nonce and all the transactions, it is verified as accurate and appended to the blockchain.  The miner is then rewarded with bitcoin into his wallet, and the process starts all over again.

Proof of work

Proof of work is necessary for two reasons.  First, newly-minted Bitcoin are meant to be introduced slowly into the network over the course of the next 125 years, until production stops at 21 million bitcoin.  This requires that mining rewards are distributed every 10 minutes.  To maintain this schedule in the face of increasing mining power, the bitcoin network must increase proof of work difficulty.

It is this mechanism that also serves to secure the network.  The greatest threat to the bitcoin network is a so-called 51% attack, in which a single miner or evil group gains a majority of mining power and uses it either to disrupt the network or to process their own double spending of the same coin.  However, the mining network, as foreseen, has grown massively and in distributed fashion.  It would be extremely difficult - more so each day -  for an evil group or government to compromise the blockchain.

Mobile Technologies And The Monetary world

It has been long anticipated that notes and coins will vanish from our existence, and soon become a tale to tell our children and grandchildren of how sadly this world has once conducted itself.

Just as our grandparents and their forefathers, who lived in a world with no credit cards, and no global liquidity between currencies, or their earlier ancestors who traded with golden stamped coins, or engaged in barter trading.

All of the folklore we grew up on, describing a futuristic world, are now a reality. To demonstrate that, Nike decided to issue a "back to the future" sport shoe with automatic laces. They did it for the gimmick and publicity it would bring them, but it goes to show you that even the minor things that were considered impossible not long ago are now in existence. The biggest invention of recent years is obviously the internet which has transformed the human being into something different of what it used to be in the past. 

The human existence is connected via a virtual network, and soon enough everyone will be there

A mobile world

The internet being described as something recent maybe appear absurd to most folks. We have already forgotten that not long ago, a connection would have been commonly conducted through means like mail exchange, which nowadays seem obsolete. 

The new thing which is happening to us, is mobile. Not only you can be connected to information and people sitting on your desktop or laptop at home, you are ALWAYS connected and should remain as such, if you plan to be a part of the modern society (including modern businesses). Here are some stats on the subject.

Considering all of the above, I was very surprised when I read about the lagging mobile money transfers on moneytransfercomparison.com. Out of the 20 leading companies in the UK foreign exchange market, only 1 company has a proper app that allows sending money online. That company is world first money transfer by the way.

There are other alternatives like e-wallets that will allow you to send money between 2 peers. 
The recent news are from Apple with Apple-Pay, as well as good ol' PayPal with  their app

Still, it defies logic that not all companies dealing in this industry, with such high margins, with a definite NEED to be available 24/7 for all transfers worldwide, who spend literally tens of thousands of dollars (or Sterling) monthly on live dealers and live assistance, don't translate their already existing platform into the mobile world.

It is considerable and sensible that all transactions, either personal or between business, will soon be done in an instant via mobile devices. Soon after, the next "wearable" or "integrated device", should have these functionalities, but before we jump there, let's hope more money transfer companies will realize that in nowadays' world - have an app is beyond recommended, it's a must. 

Small Website Marketing And SEO Strategy

Hello everyone. My name is Laura Anies (view Google+ profile), and I’m a small business owner myself. I’m a professional internet marketer, as well as a fashion and beauty buff, and I run 2 popular UK-based sites that are focused mainly on product reviews.

I also regularly contribute to 305Startup.net and have recently contributed an article about small business funding tips.

I will try to lay out strategies and tactics that are actually applicable for small, one man operations. Most online guides won’t give you that, so stay tuned

This is going to be a long guide, and all of it will appear in a single page, so I advise you to use the on-page navigation menu below, and/or make a printed copy of it. Whatever you do, please make sure to give to  TheCoderTips.com.

* If you want to read this review and tutorial as a PDF file, you can download it HERE.

Table of Contents

Small websites marketing and SEO strategy

Starting off: Product

Next stage – Marketing


Note: this guide covers a variety of topics, each one of them deserves a whole page, section or even a book to master. I’ve chosen to give you an overview for beginners. If you want to increase your knowledge on the topic, please refer to the different sites that I’ve included as resources.

Set of mind & How to find your niche

I’m a firm believer in the concept that everything starts in a set of mind. As Mr. Avinash Kaushik, one of the world’s most famous and successful internet marketers, says:
[quote align="center" color="#999999"]“Most people focus on the do, when they should focus on the see and think“[/quote]

(Loosely rephrased from his latest MozCon lecture)

What does he mean? He means that UNLIKE in the “real world” of land-based businesses, internet marketers and entrepreneurs focus on immediate make-money streams instead of creating products which aid their potential consumers.

Most of the internet is absolute junk. It is composed of people who heard there’s money to be made online, and decided to step in and apply low-quality SEO techniques on a site that provides no value.

Why should your website be any different from what others are doing?

There’s a simple answer to that. The answer is that the online world is changing:
  • Consumers are not buying if trust isn’t established (reference). If your site, or product for that matter, isn’t top-notch, there’s very little chance the wishful trust will be established.
  • Search engines (re: Google) now scrutinize the quality of your site in many aspects. There were several quality-ensuring tweaks within the algorithm to prevent low-quality sites from ranking. The main one is the Panda update (read more), and there were other smaller ones like the page layout update.
  • Search engines (again, re: Google) are much more efficient against sites trying to game their algorithm. Penguin updates (view full list here) analyzed at many forms of artificial backlinks, and penalized sites that are applying aggressive SEO techniques. Links that are truly affective for the long term, and aren’t putting your site at risk, are links that you have received as a genuine positive reference.

So, how do you do this the right way

So, how do you do this the right way, considering you have a small newish website with a limited marketing budget?

When you change your set of mind, you start thinking outside the box. Until now, if your business was solely internet-based, you thought of ways to game Google and prove them that your site has superior qualities over other sites in the same niche.

How about thinking like a REAL business owner would? Wil Reynolds from SEER interactive coined a phrase named RCS – Real Company Stuff (read more). It basically says that you if you want to be regarded as an authoritative resource by Google and users, you should do things big serious company do, but on a lower scale.

When REAL business owners want to start a business, they start off by thinking about the product. Up until now when you wanted to start a website you’d do it by performing a keyword research. Are you still doing that? That is SO 2008 .

Think of the theme of your site

Is it something you can provide an added value in? Either because you’re an expert on the topic, you have someone who is an expert on the topic, you can think of better UX than other sites, you have better products or cheaper products, or there something innovative others aren’t offering.

Think of a marketing strategy

A good marketing strategy is one that leverages your product rather than being independent of it. Do you know these catchy commercials that stick into your brain and won’t let go, but you don’t really recall what they advertise? This is what I’m talking about. If you get your name heard in the wrong places, or your site linked to from the wrong places – you are both doomed for an unsuccessful marketing campaign, as well as an unsuccessful SEO campaign.

When the marketing / SEO aspects COMES from within your product – targeting the real target audience, and sharing content which is worth sharing, the whole process becomes much easier. You don’t have to be an SEO expert and calculate the location, placement and anchor of your links – you can present your site and let other site owners decide this for you. When links are constructed as a result of an outreach campaign, they are risk-free, and tend to be more powerful than links supplied by solicitation requests.

Think of the competition in the niche

Think of your competitors’ budgets and reputation. Are you able to cope with them? You don’t necessarily need to spend as much money as the guy next to you, but realistically you won’t establish a new company form the ground up with 10% of the funding of your competitors. 50% is somewhat realistic if you think they overspent, but 10% of your competitors’ budget, will almost never end in you surpassing them. Aiming for being the second or third best thing around, ’cause there are sites you cannot be a match to, is the line of thinking a loser would stick to.

Smaller businesses think SUB NICHE. Did you consider opening your running shoes store, and sticking it to all the big stores? Think again. When you come up with a sub-niche you are also getting closer to finding your USP (Unique Selling Point).

Sub-niche is also the window to SEO success. In a world of titans who have reputation and funding that you cannot replicate, there’s still some room for the little guys. Google has a lot of respect for sites that are extremely comprehensive and are niche leaders. These are the type of sites that have gained more and more visibility over the course of the past years. These are the type of sites that rank for heavy generic keywords like “marketing”, “SEO”, “running shoes” or even compose about 80% of the front page results for a term like Indonesian chicken curry.

Let’s focus on that Indonesian example for moment. Search results are volatile, and I cannot predict what this query will yield in the future, but I’m guessing that at any point in time you’ll be searching, that 20 percent portion of the search results which isn’t composed of big well-known websites will include niche leaders for Asian cooking.

It is impossible (or close to it), to create a site that will cover different types of dishes from all around the world in a better way than food.com or about.com, as I mentioned before. Yet, it is much more up the alley of a small-time entrepreneur to create a niche site for Asian foods, or better yet Indonesian food. The DEPTH of the sub-niche will depend on how much you would be willing to invest upon the establishment of the site.  If you are on a really tight budget, and your aim is to rank, you can also launch a site dedicated specifically for Indonesian Chicken recopies. It’s all up to you.

When you think of a niche you need to start thinking monetization. That is, of course, if you want to make money out of your website, rather than make a hobby site. There are countless ways to monetize your website (here are 24 of them) and you need to find where the business center in what you do is.

Incorporating the business aspect should help you focus, and moreover help you formulate a business plan, which should match with your product and marketing plans.  It might be a good time for you to discover that the ROI of your project isn’t what you anticipated it to be.

Starting off: Product

As I have explicitly mentioned in the previous section of this guide, the key to good marketing is a good product. This should be your starting point rather than your SEO strategy. I will go over mostly technical things here, but make sure you read previous section to ensure you have the right set of mind.

After we have a niche in mind, we will dive into preliminary market research.
-          See what the target audience likes, wants and needs. Interview people who are relevant for this research, find online contacts who can give a hand, read surveys, dive into forums, start reading relevant blogs and do whatever is in your power to understand your demographic.
-          See what other sites that are popular and well-ranked in Google offer. This can give you an idea of what should you cover, and what can you do better than them.
-          See how much money can you make – choose your way of monetization, and see how lucrative your target audience is to advertisers. The Google adwords (http://www.google.com/adwords/) tool can give you initial insights, but also look for NICHE-specific advertising to maximize your profits. If you’re into baby diapers for example, search for baby diapers advertising, baby diapers affiliate programs and so on.

Envision how you want the products to look like

Before you move into the technical stages of keywords research and content creation, SEO-friendly structure or marketing, you have to stick to #RCS. A big part of RCS is putting different types of effort into your product – the type real companies would do when they launch their product.

Make a list of the articles you want in your site, what is the hierarchy between them (which ones are ought to become more popular), and how the website would look.

You can make a preliminary sketch with things like MS-Word, MS-Paint, or more professional tools that are actually mock up software (Smash magazine lists  a bunch of them here – http://mashable.com/2012/06/07/mockup-tools/).

Applying SEO – Start with Keyword research

Keyword research is not only made to discover which keywords should appear in your website to attract traffic, not at all. By understanding which queries users are using to find the information, you can also understand what type of information you should provide.

Use tools like Google keyword tool, Google suggest, Google trends, Yoast.com/suggest/, and type in as many related keywords as you find (if you started off doing the stages properly you must have an idea of the needs and wants of your audience by now).

Go to competitors’ site and identify their keywords by listing their articles, looking through their meta keywords & meta title fields and seeing which keywords have most focus and son.

The next part is just to take the vision and adjust it accordingly:
-          Incorporate a main keyword and secondary keywords target for each field.
-          Use keywords that don’t match your content help you discover more areas of what to write about.
-          Understand search volumes for each intent (group of keywords) and understand what your potential visitors want to see MOST (this will dictate your hierarchy and design later on).

Plan a site hierarchy

The site’s hierarchy is the way your website is built. Which content appears on the homepage, how does the navigation looks, what type of elements will you have on the center of the page, which elements will you have on your sidebar, and how the user funnel would look like.

This is very site specific and design specific, but the main idea is to take the intents/pages that you have identified in your research, and make sure it’s easily accessible. Take other content which is not as important, and include it in the site in a way it would be accessible to whomever want to access it.

Here’s an example showing how a page is structured, there are many possible pages to proceed to, but the ones with higher popularity are more highlighted.

The shit starts off with a navigation menu that includes some of the most popular continuation-pages for the users entering this page, but more highlighted than everything is the recommended action for the user (BUY NOW or TRY FOR FREE, kind of thing).

In the less visible parts of the page, below the fold (read this interesting debate about i http://ogrshows.com/shows/podcasts/uxthis-podcasts/547), you have to link to more pages that can be interesting for both the users, and search engines (relevant pages that can get the power of the linking page and its relevancy).

Here’s a basic layout of a page: (pardon the quality – click to enlarge it):

You have to apply the same type of sense to your overall site structure.
-          Popular pages are easy to find and navigate to (in most cases linked throughout the site and not from a specific section).
-          It’s easy to understand what is the main thing you should do in each page
-          All pages in the site could be found within 2 click away from homepage
-          Relevant internal links from each page (for example, if you have a “Burgers page” you should link to you “McDonald’s critique” page, but not so much to your “Children’s book” page).

Execution of product

After you have an idea of the different building blocks of the site, how to place them, and what do you want written there, it’s the time to convey your ideas and turn your dream into reality.

The best way your product will look, is the way you want it, is if you build it from the ground up. This requires a very wide set of skills, design/UX, programming/advanced webmaster skills and content writing skills. Most people are good at either one of the three, while some are just strong with the business and administrative skills and cannot perform either task.

I don’t feel this is the place to tell you where and how to recruit these people, but as part of REAL COMPANY STUFF approach, it is advised you’d find the person perfectly fit for this work and not “a person who can design/program/write”.

When you work with either one of these it’s important to be as detailed as possible with your requests. Even if you cannot design, you can make a preliminary mock-up, if you cannot write you can write pointers of things to include in the text, if you cannot program make some research on the platform you’d like to use. For beginners it’s easiest to use one of the all-in-one website builder as suggested in the homepage of this site, like Webs, Weebly or Wix.

As any business owners realized – unless you are the pushing force behind your business, the business will collapse. Don’t put your trust in a stranger’s hand assuming “this guy knows how to work since he did THIS or THAT in the past”.

Execution of product – SEO

After the content is written in a user-friendly way, and the site is structured like that, there is not much to do on the on-page SEO. Upload the pages making sure the URLs fit the purpose of the page (short and to the point), upload meta title that describe what can be found in the page (in an attractive way), upload meta descriptions that provide even more information.

Don’t use old school SEO tricks like keyword stuffing, and don’t be over optimized (repeat the main intent of the page more than once in meta title, create H1 for the page which is similar to the meta title) – just go with the flow and make sure that the main keywords of the page are included in it.

Next stage – Marketing

You’d be relieved to know that even though this is the main theme of the article, by following the previous steps you are already 99% there.
If you followed my advice, by now you should have a:
-          High quality product with a unique selling point.
-          Well structured site which is easy to use.
-          Content that covers all the important aspects needed to be covered.

This is the type of sites both search engines and users love, so you are expected:
  1. To rank better without the need for as many links as your competitors who apply low quality techniques.
  2. Rank easily on a variety of longtails – the more unique your content is and the more topics it deals with that other don’t – it’ll “find its way”. Longtails compose more than 70% of the internet searches, so that alone can give you most of the traffic you were aiming for.
  3. Becomes easily shared (socially) and linked to, without any special efforts.
Even considering the above what you truly need at this stage is a kick-start to get your name recognized in the right places. This strategy is a low-budget one, add more marketing things like PR companies the more budget you have, but this is the basic:
  1. Create a G+ user and make it an Author of your content. Connect with people on Google plus who are in the same line of business and share similar interest and gently advise them to have a look at your site. If you contact more site owners, you have a better chance of linkage.
  1. Create relevant business pages and personal user profile,  who will be kept up to date and publish the content of your site (another MEDIA to reach TRAFFIC and also get LINKS).
Try to be active wherever you can:
  • Facebook
  • Twitter
  • Google +
  • Intagram
  • Pinterest
  • Vine
  • Local networks
  • Professional networks
  • Q&A sites like Yahoo!Answers
  • Forums on the relevant topic
Don’t SPAM there, publish USEFUL information – from either your OWN site or ANOTHER site. Help other people, comment on their threads, statuses, offer as much advice as you can and try to solve their problems. They will trust you and become your followers if they think you’re an expert.
  1. Link to as many good resources as you can from your content, and notify their owners about that. Maybe they would like to link back (yes reciprocal link exchange aren’t favored by Google but these type of two very relevant and good sites type of link-backs aren’t an issue).
  2. Guest post on another blogs. Don’t guest posts on sites that take whoever they can find to guest post, but aim high for blogs like ones listed on Techcrunch and maintain very high quality throughout the articles. Don’t link to your content artificially but rather write on a topic that DEMANDS the link to your site for more information.
  3. Make a real press release to your new content or product. Approach relevant industry news sites and big time magazines and offer them different re-writes of your story. DON’T just publish your story via automated PR feeds like PRWire.
  4. Search for specific queries that you provide the best information on. For example if you provide explanations on how to run a marathon, search for each and every query that deals with the topic. Contact each GOOD site (site that is up to date, good content, and good Google ranks for the relevant queries) and simply tell them you have relevant content (specify for which pages and which are your relevant pages). Tell them a link can be nice but don’t be pushy about that. Try to be friendly and interact, the more they feel friendly with you – the higher the odds you’ll get a link from it.
  5.  Do branding based campaigns – co-citations (how many times your brand is mentioned over the web) is also super important. Sites like YouTube let you upload a branding video – make a good catchy one and get people familiar with your brand. Youtube is just one option, how about replying with your brand name in relevant big time blogs comment section (people read those like crazy!). It’s not the comment link that matters, it doesn’t, but the fact people will get curious about who you are and eventually look for you.
** Both searches for brand name, and co-citations are really helpful for SEO, but more than that – when people know your brand, they are more likely to buy or register **


I hope you enjoyed this guide as I most certainly did.
If we have to summarize the process described here into a list of pointers, I would say:
  • It begins with the proper set of mind.
  • That proper set of mind thinks USERS and PRODUCT before marketing aspects.
  • Don’t jump into product creation before you envision it, and understand exactly which purpose it serves.
  • Analyze your set of skills and strong points and make sure you understand what the advantage this product has over others products.
  • Look at competitors and do preliminary keywords research to understand what the audience wants to see. Have a complete list of pages to include at this stage.
  • Structure pages starting with the most common or desired intent and let users choose from a variety of things to proceed to.
  • Important pages should be more highlighted and get more links within the site.
  • Write to the people who help you build the site a very detailed overview of what you are looking for
  • After product is done – marketing is a joke. Create presence in the most relevant places like forums, blogs, social networks, add people and help them as much as you can – connect with them, and they are likely to link to you or share your content.
  • Add some blog posting to the mix in extreme high quality blogs.
  • Brand your site on top of getting links, as co-citations on the web & brand searches will aid your SEO
Good luck and thanks for reading through these 3811 words 

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