Guerilla marketing and SEO in 2013

Hello everyone, and welcome to a new world. A new world of online marketing, much different than the past where "spam" was the magical recipe for search engine visibility.

There are new ways for limited budget marketing, which do not include old school methodologies that no longer work, or have limited longevity.

In the past we used to:

- Spam irrelevant forums

- Comment wherever to get another link

- Use directories (the more the merrier)

- Create 1 page blogs as mini-sites to link to us

- Create forum profiles and link to our site

- Bookmark each page in the site a 1000 times

- Ping the site so search engine will discover it

Not any-fuk'n-more. These methods, especially in high velocity will either make little to no impact, or simply get you penalized (either by manual spam penalties or Penguin algorithm). 

So, what should you do nowadays to get better rankings?

Well, the truth is that Google started focusing on user behavior and advanced text analysis, so a big focus on the product is the base of any successful SEO campaign.

Does that mean you can publish a piece of content and let it "float" in Google until search engines and users discover it and increase its popularity? Hell's no.

You should utilize the same tools as before, but focus on specific ones and put much more effort

- Social bookmarks: choose the high value ones, and use your social accounts to drive users and give the initial "vote up" boost to your pieces. Get a lot of thumbs up on reddit? you will have a homepage link that is worth 10K+ UV daily, and one hell of a sign for Google that your content is top notch.

- Forum profiles: create forum profiles in forums that are actually relevant, high quality, and interesting for you to participate. Do the best you can to aid people, and THEN when you publish your link, people will actually follow it. They will have a personal connection to you, and follow your expert opinion on stuff.

- Create 1 or 2 blogs linking to your site that will contain UNIQUE high quality information, and will have a small time SEO strategy of their own. Invest in them and create an audience you can drive to your main site, and Google will notice these are blogs of value and not crap 1-pagers.

- Comment consistently in the top blogs in your industry, not for the link juice (as 99% of comments are no-follow) but for the blog owner to notice you. Once you added enough comments he will click on your link and hey - if you put the effort into the product , he might link to it.

- USE YOUR SOCIAL PROFILES and CREATE ONES EVERYWHERE! Each social network allows you to link to your site, follow or no follow, as well as social networks are a great way to interact with your crowd and trigger further interest with additional audiences. Invest whatever you can into these profiles as Google can identify which profile is active, and which one is trashed out.

-- Good luck! -- 

Penguin update coming. Removing bad backlinks

Google announced that in few weeks the next pinguin update is coming.
Some sites will get better page rank, some will loose it.
Whatever happens we can do some improvements and not get a page rank 0.
There are lot of stuff we can improve.
Stuff like meta tags, title, 404 links can help on getting more rank but wont cost allot, only if used ex same title, meta tags all pages, having more text on them than google accepts etc.
Removing duplicate content
It can be categories, search, tags that all go to same stuff creating duplicates.
With a simple rule on robots.txt we can nofollow them

User-agent: *
Disallow: /cat
Allow: /

Biggest problem, backlinks All face with traffic from strange sites like adult, hacking etc who are off a different category than our site.
Those kind of links will hurt you the most.
First of all we must collect those links(bad ones) using google webmaster tools, alexa, backlinkwatch, stats page of our blog etc.
We can remove a single post or a whole site

http://badsite.com/bad-post.html
domain:baddomain.com

After creating our list we have to use google disavow to submit the list, those links wont be considered by google anymore, either as google says, links may take weeks to get removed. Last tip and the best is starting right now and creating some quality backlinks

Mod rewrite tutorial. Creating seo frendly urls in php

Hello dear readers.
In this tutorial i will explain in deepth how to make your url's beautiful and better for seo.

Benefits of mod_rewrite:

1) they are beautiful
Lets take an example:
Non rewrited url:
http://facebook.com/profile.php?id=12324231
Rewrited url:
http://facebook.com/PhpTutorials
Cool isnt it ?
2) Security
mod_rewrite is build in security
You can use some kind of filters who allow only 0-9 or a-z etc.. by not allowing dangerous charachters

Lets move on

To make mod_rewrite work we must go to apache http.conf and add this line:
LoadModule rewrite_module modules/mod_rewrite.so Then restart apache.
Now at root open or create .htaccess if you havent it
Lets for example rewrite the profile.php url:
RewriteEngine On
RewriteBase /
RewriteRule ^profile/([a-zA-Z0-9-!./]+).html$ profile.php?id=$1
Thats it, you can now integrate this rule with php scripts and here it is a tutorial

Unique Seo tips part 1 | Seo tutorial

Today a facebook friend asked me for some unique seo tips, i said wait 15 min and ill pm you.
Well im not an seo guru but i know a bit.
This tips are not totally unique but its good to know them.

To view part 2: Unique seo tips part 2

Unique seo tips

frendly urls

There are few other tips: 
url must be lowercase only, you can do this in php:

<?php
$url = "All about SEO";
$url = strtolower($url);
?>
url must contain 4 words(best) or 5 separated with - and not _ or spaces. 
No more than 3 directories 
example:
http://localhost/article/mod-rewrite-tips.html (good ones with: - .html and less than 4 directories 
http://localhost/article/php/2012/04/post.php?id=6 (bad one with more than 4 directories and bad url type) 
http://localhost/article/mod_rewrite_tips.html (_ are not seo frendly) 

Thats all you need to know for url's

h b i tags

ok this is not unique but use them in this way:

<h1>Post title</h1> (if its an article)
if you are on pages like index.html sitemap.html about.html etc.. h1 header must be:
<h1>Site main keyword</h1> (like PHP Tutorials)
h2 must be used for second important titles
<b> and <i> (mostly <b>) must be used for main keywords like <b>seo unique tips</b> 2 or 3 times

post date is good for seo!

well when you search on google and get some crappy old content you start learning (at least i)
now when i search i use: 2011 php x x
and its not only me
if you do a google search for one of my site posts you will se date posted!
I did not included it on meta description(will be explained on part 2) but google was smart and included it :D

canonical stop dublicates

its an html tag used on head tags of the page:
<head>
<link rel="canonical" href="http://localhost/article/seo-tutorial.html">
http:// is used because my site uses http and not https or http://www
that takes to serious dublicate content
Make sure you use only one of those protocols.
This .htaccess rule redirect users who dont use your protocol:
Note: you must enable mod_rewrite.

# seo rule
# redirects http:// to http://www
RewriteEngine On
RewriteCond %{HTTP_HOST} ^localhost[NC]
RewriteRule ^(.*)$ http://www.localhost/ $1 [L,R=301]

Redirect www to non www:
RewriteCond %{HTTP_HOST} ^ www.localhost [NC]
RewriteRule ^(.*)$ http://localhost/ $1 [L,R=301]

Unique Seo tips part 2 | Seo tutorial

Note! It is highly recommended to read the first part of unique seo tips

This is second part of unique seo tips
Today i will be explaining meta keywords ,description and title 
Well a bit advanced..

Meta Keywords
an example would be:

<head>
<meta name="keywords" content="php tutorials, web security, seo lessons">
</head>
I used some random keywords.
Do not focus on meta-keywords!!
Wordpress plugin "yoast" has not included them by default. 
The reason is that google started not using them at 2009, then yahoo. 
So is no meaning at all since even blogger does not include them hehe. 
But most of us just keep adding them. 
In my opinion if you do not put them for X article just put site main keyword at each page :) 
Peoples try to have a limit of 200 charachters on keywords(its just preference) 

Meta description
An live example would be:
<meta name="description" content="Php tutorials provides unique Php and Jquery tips. Lot of scripts and downloads">
</head>
Meta description must be: 
Unique 
Well explained 
Up to 3 inportant keywords inside 
Limited 150 to 160 charachters 

It appears on google search results so be user frendly :)

Title tag
It's not an unique seo tip at all but its a must know 

Title example:


<head>
<title>Php tutorials | Dialy php and jquery examples</title>
</head> Title rules: 
up to 65 charachters 
well explained + words 

A fast tip! If title is to short add and your site at end like: 
title | Php Tutorials 

On third part we will speak about "Being frendly with google". 

Dont forget to share :) :)